Table of Contents
- Information We Collect
- Use and Disclosure of Information
- Message Boards, Forums and Communities
- Links To Third Party Sites and Content from Third Party Sites
- Updating Your Information and Your Communication Choices
- Ad Serving
- Consent to Transfer
- A Special Note To Parents
- Your California Privacy Rights
- Questions? Contact us
1. Information We Collect
We ask you for certain personal data to provide you with the products or services you request. For example, we collect personal data when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our contests, or use our Platform.
We collect additional personal data from you to enable particular features within our Platform. For example, we request access to your phone’s location data to show you retail locations near you where you can buy GoMacro products .
When interacting with our Platforms, certain data is automatically collected from your device or web browser, as further described below in the section titled “Cookies.”
We may collect information that identifies, relates to, describes, is capable of being associated with, or could reasonably linked, directly or indirectly, with you as an individual or with your household (“Personal Information”). Depending on how you have interacted with us, we may have collected certain information within the following categories of Personal Information from you in the last twelve (12) months. The categories below are those identified in the California Consumer Privacy Act (“CCPA”). Please note that we have not collected every type of Personal Information identified in the examples below, and the categories of Personal Information we collect may vary for each person.
|Identifiers.||This category may include: name, postal address, unique personal identifiers, online identifiers, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.||YES|
|Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).||This category may include: name, signature, Social Security number, physical characteristics, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education or employment information, financial account numbers, medical information, or health insurance information.||YES|
|Protected classification characteristics under California or federal law.||This category may include: age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex and gender information, veteran or military status, or genetic information.||NO|
|Commercial information.||This category may include: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.||YES|
|Biometric information.||This category may include: imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.||NO|
|Internet or other electronic network activity information.||This category may include: browsing history, search history, and information regarding interactions with an Internet Web site, application, or advertisement.||YES|
|Geolocation data.||This category may include: physical location or movements.||YES|
|Sensory data.||This category may include: audio, electronic, visual, thermal, olfactory, or similar information.||NO|
|Professional or employment-related information.||This category may include: current or past job history or performance evaluations.||NO|
|Non-public education information||This category may include: education records directly related to a student maintained by an educational institution or party acting on its behalf (e.g., grades and transcripts).||NO|
|Inferences drawn from other Personal Information.||This category may include: inferences drawn from the above information that may reflect your preferences, characteristics, predispositions, behavior, attitudes, or similar behavioral information.||YES|
Collection of Personal Information You Submit to the Sites
We may collect Personal Information about you that you provide to us when you use the GoMacro Sites. The information we collect depends on how you interact with the Sites. For example, you may provide us with your information when you sign-up to receive email communications or purchase merchandise.
Information Collected From Other Sources
Usage Information Collected
We and our third-party service providers use technology that automatically or passively collects certain information whenever you visit or interact with the Sites or one of our advertisements on another website (“Usage Information”). This Usage Information may include your browser type, the URL that referred you to our Sites, areas within our Sites that you visit, searches you conduct on the Sites, and other information. We may use Usage Information for many purposes, including to enhance our Sites and target advertisements to you. We collect your IP address or other unique identifier for your Device used to access the Sites (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access the Sites, and our computers identify your Device by its Device Identifier. When we associate Usage Information or a Device Identifier with you, we will treat it as Personal Information. We may use the following methods, among others, to collect Usage Information:
Cookies. Cookies are required for basic Platform functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Platform within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.These cookies allow us to improve our Platform's functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember Platform preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow Platform performance. Social media cookies offer the possibility to connect you to your social networks and share content from our Platform through social media. Advertising cookies collect information to help better tailor advertising to your interests. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media. A cookies is a data file placed on a Device when the Device is used to visit the Sites. Cookies may be temporary bits of information that are erased when you exit your browser window or turn your computer off (“session cookies”) or more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie (“persistent cookies”). Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. At your option, you may block or delete cookies from your Device. If you choose to disable cookies on your Device, some features of the Sites may not function properly. For more information about cookies, including links to web browser instructions for disabling and managing such tracking devices, follow this link.
Web Beacons. Web beacons are small graphic images or other programming code (also known as "1x1 GIFS" or "clear GIFs"). We may include web beacons in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons may be used for a number of purposes, including to count visitors to the Sites, to monitor how users navigate the Sites, and to count how many e-mails that were sent were actually opened.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Sites, such as the links on which you click. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Sites, and is deactivated or deleted thereafter.
Analytics. GoMacro may use tools, including analytics tools, to collect non-Personal Information regarding your use of the Sites. These analytics tools may collect information such as how often users visit the Sites, what pages they visit when they do so, and what other sites they visit prior to or after coming to the Sites. You may prevent the use of analytics by disabling cookies as described above.
California Do Not Track Disclosures
2. Use and Disclosure of Information
Third Parties Providing Services On Our Behalf. We may use third parties to perform certain services on behalf of the Sites, such as hosting the Sites, tracking the Sites’ analytics, ad serving, and enabling GoMacro to send you e-mail or performing other administrative services. We may provide these companies with access to user information, including Personal Information, to carry out the services they are performing for you or for GoMacro. While we may use third-party analytics service providers to evaluate and provide us with information about the use of the Site and viewing of our content, we do not share Personal Information with these analytics service providers. However, analytic service providers may set and access their own cookies, web beacons and embedded scripts on your Device and th toey may otherwise collect or have access to information about you, including Usage Information.
Business Transfer: We reserve the right to disclose and transfer all information related to the Sites, including, without limitation, your Personal Information and Usage Information: (i) to a subsequent owner, co-owner or operator of the Sites or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of GoMacro’s stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process.
Please note that in the preceding twelve (12) months, GoMacro has not sold your Personal Information to any third parties.
3. Message Boards, Forums, and Communities
The Sites may offer message boards, forums and other public areas (collectively, "Community Forums") where visitors submit photographs, writings, pictures, questions, comments, suggestions or other content, (collectively, "User Content"), which may include Personal Information.
4. Links To Third Party Sites and Content from Third Party Sites
The Sites allow certain interactions between the Sites and your account on a Third-Party Site (“Third-Party Site”). The use of this functionality may involve the Third-Party Site providing certain information, including Personal Information, to the Sites. [For example, when you register with the Sites, you may choose to use your Facebook or other supported account from a Third-Party Site to facilitate the registration and login process on the Sites. If you choose to use this functionality, the Third-Party Site may send Personal Information about you to the Sites, which we will then treat as Personal Information.]
5. Updating Your Information and Your Communication Choices
Also, please note that it is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons. If you have made any public postings on the Sites, such as in Community Forums, these communications cannot generally be removed. In addition, we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.
6. Ad Serving
We use Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, Spotify, and other Third Parties to serve our advertisements across the internet. These Third Parties may set and access their own cookies, web beacons and embedded scripts on your Device and they may otherwise collect or have access to information about you, including Usage Information and they may share that Usage Information with us. For more information about how to opt out of these technologies, go directly to the website of these Third Parties.
7. Consent to Transfer
The Sites are operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to, processed in and stored in the United States. By accessing our Sites, you consent to the transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. When you place an order for merchandise, your sensitive Personal Information such as credit card number, is transmitted via Secure Socket Layer (SSL). However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Sites and provide us with your information at your own risk. GOMACRO DISCLAIMS ANY AND ALL LIABILITY FOR UNAUTHORIZED ACCESS OR USE, OR COMPROMISE OF YOUR PERSONAL INFORMATION SUBMITTED THROUGH THE WEBSITE TO THE MAXIMUM EXTENT PERMITTED BY LAW. USERS ARE HEREBY ADVISED THAT THEY SUBMIT SUCH PERSONAL INFORMATION AT THEIR OWN RISK TO THE MAXIMUM EXTENT PERMITTED BY LAW.
9. A Special Note to Parents
We do not knowingly collect Personal Information from children younger than 13 years of age (“Child”). Moreover, a Child should not be engaging with the Sites without adult supervision. If you are a Child, please do not send any information about yourself to us. If we are notified that a Child has submitted Personal Information to us, we will delete that Child’s Personal Information. If you are a parent and you believe that your Child’s Personal Information has been collected, please contact us at this link.
10. Your California Privacy Rights
Right to Know About Personal Information Collected, Disclosed, or Sold
You have the right to request that we provide certain information to you about our collection and use of your Personal Information over the past twelve (12) months. Specifically, you have the right to request disclosure of the categories of Personal Information and specific pieces of Personal Information we have collected about you over the last 12 months. Upon the submission of a verifiable consumer requests, we will disclose to you:
- The categories of Personal Information we collected about you;
- The categories of sources from which Personal Information was collected;
- The business or commercial purpose for collecting Personal Information; and
- The Categories of third parties with whom we sold or disclosed the category of Personal Information for a business purpose.
We will also provide the specific pieces of Personal Information we collected about you, subject to certain exceptions under applicable law, if you also request access to such information.
If we sold or disclosed your information for a business purpose, we will provide (a) the categories of personal information that we sold about you and the categories of third parties to whom the personal information was sold; and (b) the categories of personal information that we disclosed about you for a business purpose.
Right to Request Deletion of Personal Information
If you are a California resident, you also have the right to request that we delete any of your Personal Information that we collect or maintain about you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will conduct a reasonable search of our records in order to locate any Personal Information we have collected about you that is eligible for deletion, and delete such Personal Information. To the extent we have shared any Personal Information collected about you with service providers that is eligible for deletion, we will direct those service providers to delete that Personal Information as well. GoMacro may not be able to comply entirely with your request to delete all of your Personal Information as set forth under the CCPA. Specifically, we are not required to delete any Personal Information we have collected about you that is necessary for us and our service provider(s) to:
- Complete the transaction for which the Personal Information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between GoMacro and you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.
- Debug to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent.
- Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.
- Comply with a legal obligation, such as retaining records for a period of time as set out in local, state, or federal laws.
- Otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided your information.
Following a deletion request, any Personal Information about you that was not deleted from our systems due to the above exceptions will only be used for the purposes provided for by the applicable exceptions.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
We will not discriminate against you for exercising any of your privacy rights. Unless permitted by applicable law, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level of quality of goods and services.
Exercising Your California Privacy Rights
To exercise your CCPA rights described above, please submit a verifiable consumer request:
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may, however, make a verifiable consumer request on behalf of your minor child if necessary. Additionally, you may only make a verifiable consumer request for access once within a 12-month period.
Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized representative. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. Making a verifiable consumer request does not require you to create an account with us. However, we would consider requests made through your password protected account sufficiently verified if the request relates to Personal Information associated with that specific account.
Response Timing and Format
We will make our best effort to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will maintain records of consumer requests made pursuant to the CCPA as well as our response to said requests for a period of at least twenty-four (24) months.
We will deliver our written response by e-mail. Any disclosures we provide will only cover the 12-month period preceding the receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Your Rights Under “Shine the Light”
In addition to your rights under the CCPA, California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure, if any, of their Personal Information to third parties for their direct marketing purposes. To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response.
12. Questions? Contact Us
Thank you for being a GoMacro customer and joining us on our journey for a healthier, more sustainable future!